Die CRI-Methode (Crystal Room Innovation®) als Türöffner zu disruptiven Erfolgsstrategien

The CRI Method as a Gateway to Disruptive Success Strategies

Free Online Workshop (90 minutes)

How do you identify untapped potential in your company – and systematically turn it into measurable success?

Many companies already possess the key resources for growth and innovation – yet these often remain invisible or are not consistently leveraged. This is precisely where the CRI Method (Crystal Room Innovation®) comes into play.

This exclusive online workshop provides you with an initial, well-founded insight into a method that enables structured analysis of complex business situations and the development of targeted, actionable strategy increments.

What to expect in the workshop

1. Introduction to the CRI Method

You will learn about a universal methodology that:

• precisely and systematically analyzes current states
• makes hidden potential visible
• provides a new, well-founded basis for strategic decisions
• enables step-by-step, measurable improvements

The CRI Method works independently of specific tools or AI systems – and at the same time opens up the possibility of highly effective human-AI coupling, if desired.

2. The CRI Strategy Radar: Your Compass for Innovation

The workshop centers around the CRI Strategy Radar – a tool for evaluating your current strategic starting position.

Using a live example, you will experience:

• how existing assets and potential are systematically captured
• how these are assessed and positioned in the CRI Matrix
• how this results in a clear assessment of your innovation and disruption potential

You will gain concrete insights into:

• whether your current state is already scalable
• where targeted upskilling is necessary
• which next strategic steps make sense

Your added value

After these 90 minutes, you will have:

• a new perspective on your company and your strategic options
• concrete impetus for growth, innovation, and transformation
• an understanding of how complex decisions can be systematically simplified
• initial access to a method that makes strategy development measurable and reproducible

Who is this workshop suitable for?

This workshop is specifically aimed at:

• Entrepreneurs
• Managing directors and board members
• C-level managers
• Innovation and strategy managers

In short: decision-makers who do not rely on chance but want to systematically develop strategy.

The next step: Deepening in the offline workshop

The online workshop serves as an introduction and orientation.

In the subsequent CRI Offline Workshops, the method is applied individually to your specific company situation – with the goal of developing and implementing disruptive strategies in a targeted manner.

Your instructor

Frank Marco Günzel
Entrepreneur, strategy architect, and developer of the CRI Method

• Over 25 years of experience in engineering, technology development, and innovation
• Founder of several technology companies
• Pioneer of the German NewSpace scene

Now join for free

Experience how complexity turns into clarity –
and potential into concrete strategy.

Secure your spot in the free online workshop now.