Home Office Generation

GENERATION Homeoffice is the first German-language website dedicated exclusively to the topic of working from home. A brilliant idea. After all, the Covid-19 pandemic has created a new and steadily growing target group almost overnight. We spoke with Hannes Geist, one of the two founders, about what’s behind GENERATION Homeoffice.

DIGITAL FUTUREmag: Mr. Geist, you’ve been running the website www.GENERATION-Home Office.de for several months now. An interesting name. How did you come up with it?

Hannes Geist: Every crisis also brings opportunities. During the first lockdown due to the Covid-19 pandemic, my business partner Thomas Tamberg and I said that while some doors are closing, others are opening. Within a single day, millions of people were sent to work from home.

For most, this was uncharted territory and a collective new experience. Since we had both already been working from home for a long time, we knew that countless questions about this topic would arise. That’s how the idea for GENERATION Homeoffice was born.

DIGITAL FUTUREmag: What’s behind the GENERATION Homeoffice website?

Hannes Geist: We’ve built a service and information platform all about working from home. Our goal is to provide all relevant topics related to working from home in one place. Whether someone is looking for information on setting up a workspace, legal issues, or the best tools to use, they’ll find all the answers on GENERATION Homeoffice. The website still has a lot of potential and is evolving every day.

DIGITAL FUTUREmag: Working from home only became a major topic because of the pandemic. Don’t you worry it will fade back into obscurity once Covid-19 is over?

Hannes Geist: I don’t think so. Working from home will remain relevant and even become even more important in the future. Now everyone knows it works. Before, reservations about it—especially in Germany—were huge. But now, acceptance of working from home is very high.

DIGITAL FUTUREmag: Who is your website aimed at?

Hannes Geist: On the one hand, it’s for everyone who works from home. On the other, it’s for all companies offering products related to working from home.

With us, these companies reach their target audience 100 percent, without any wasted coverage. But we are also interesting for various associations to perfectly position their topics. Day by day, we notice more how much we have hit the bullseye with this idea.

DIGITAL FUTUREmag: Great. I'm really happy for you. Thank you for this conversation.